Product Design Is The Key To Brand Success

Product Design Is The Key To Brand Success

So you have been busy building your business. You've got concentrated on marketing. You've got gotten on the market and posted to Facebook and Twitter. You've posted your story on all of your sales pages. You've got created your blog. You've even written articles and posted them all over the web. You have hung round forums and posted 'till you have been told to stop. You've been building your model like gangbusters.

But have you ever forgotten something?

The biggest brand success factor is not marketing. It is delivering on your promises. It is delivering a quality product to your customers.

And for these of us creating learning content meaning your biggest success factor is product creation. You see it's in product design and creation that the majority of your quality is going to be in-built -- or left out.

Within the quick time period, people listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises -- both said and implied -- after which make a decision. Your marketing will convince folks that you just do know what you're doing. And that you simply will deliver a quality product.

However in the long run, they will judge you by how well you actually deliver on those promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business developing a long run relationship with your prospects is a key to success. That is why list building is so important.

And when creating courses and eBooks and other info products the biggest influence on your quality is the way you design and develop your products.

Quality in a learning content product is measured on three levels.

The first is content. However your prospects -- your audience -- are taking your course precisely because they don't know the content. They're there to study the content. So their judgment of the quality of that content material is different. It is not based mostly on how well you know your subject.

Instead your customers will decide your content material based on how well it meets their needs and expectations. Did you design the product to solve a selected problem they are having? Did you design your product round their motivations? That is how they will choose your content.

The second thing they will decide you on is organization. Do you appear to understand the topic well sufficient to current it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and simple to speak to?

But it's not that simple. You see the way you deliver quality content involves carefully identifying and focusing on your customer. And that very same target buyer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your brief time period influence finally also is dependent upon the quality of your product design process.

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